Coalition Building

Redwood Pacific Public Affairs has extensive experience in communicating controversial issues to bring together diverse interest groups and organizations and do so by understanding the relevance of those issues to their particular agendas, and consequently attract their formal support.

We have the ability to build broad, diverse coalitions that include groups who sometimes sit on completely different sides of issues. These groups, organizations or individuals may not always agree but when it comes to building a coalition for a common cause, we have the experience in getting them to see eye to eye.

Building a successful coalition allows us to position our clients as part of a larger group often including prominent citizens, business groups, academicians or other experts, elected officials, etc. The support or endorsement of these groups or their individual representatives is used in a variety of campaign communications including materials, paid media, earned media, grassroots and on the web.