Issue Advocacy

The right of individuals or organizations to petition the government – be it local, state or federal – to air grievances, seek redress, or gain benefits is perhaps the most basic right of a free people. It is both an essential and noble principle. It can also be nettlesome and inconvenient.

Simply hiring a few lobbyists can no longer win tough legislative battles alone – when the stakes are high it takes an integrated communications and grassroots campaign in support of a lobbying team. The people at Redwood Pacific Public Affairs were among the first to understand this new reality. We were among the first to create and execute campaigns using media relations, coalition building, viral organizing, grassroots mobilization and targeted advertising to complement direct lobbying. Our clients have relied on us to help win some of the most important and contentious public policy battles of our time.